When we met in Kenya in 2016, we had many discussions about sustainability in the fashion industry. At the same time, we saw that many skilled artisans had an abundance of skill, and yet few opportunities to supply different markets.
We wanted to change this, bringing our contacts together and tapping our artistic qualities to create new markets for a unique type of product.
We both have a passion for creating something sustainable, that doesn’t add to our environmental challenges but instead aims to transform trash, into something beautiful. This is an ethic shared by our artisans at Victorious Craft Group, who have for many years, been turning trash into a stunning array of jewellery.
Together, we hope to bring you something that is different, bold, beautiful and yet sustainable. We believe that by being conscious of what we buy, we can take steps towards creating a better world.
Co-Founders
Alice Muthama & Georgina Smith